Under the management ideology of "Let's do what customers like," we are trying to provide a rich life to customers and unschooled families with new creativity and a sense of challenge every day, leading to change and innovation in the liquor industry so far.

In 1995, the formula of '25 degree soju,' which has been around for nearly 30 years, began to change with Muhak's release of 'White' 23 degree soju. In addition, it changed the soju market by releasing it under the name of the product itself, breaking the precedent of using the company's name as its name.

We tried to innovate again to create a "mainstream culture that shares good places together, not alcohol to drink to get drunk." By comprehensively analyzing the changes in the mainstream consumption culture that enjoys drinking alcohol itself and the trend of the expanding social participation of women, 16.9 degrees of ultra-low soju, which is soft and allows you to feel the unique taste of soju, was launched in 2006, leading to the great change of the domestic soju market.